If I were my own coaching client, I would have definitely sat myself down for a serious talk about the future of our coaching relationship and my business. Frankly, being my own worst client was a frustrating waste of my time.
I used to find myself in a situation where I consistently failed to complete my tasks for the week. It was as if I couldn’t find the time to get my email opt-in page completed, write the next chapter of my book, or even work on my art.
So, why did I continue to accept these and other excuses from myself? Why did I allow my lack of business development continue, even when I knew how important those tasks were for my growth? Let’s talk about it.
Now, before you think I’m being too hard on myself, let me tell you this: we all struggle with this issue. We tend to prioritize everything and everyone else over ourselves, from our clients and customers, our family, our friends, and even acquaintances. I’ve learned however, that I needed to give myself permission to stop doing that and start treating myself as the VIP in my life and business.
It was time to put my business growth ahead of that of my clients. Only by doing that could I reach a larger audience, help more people, and achieve the goals I had set for myself.
And the best way is to simply add that time to your calendar and make appointments with yourself. That hour or two of free time on Thursday afternoon? Don’t book a client during that slot, instead, book yourself into the schedule and work on business things you’ve been putting off and you know need to get done. And then don’t stop this process, keeping going so you don’t fall back into the pit of frustration!
Now that I have a puppy, I am entertaining the idea of sending her to puppy daycare while I work at a local coffee shop or something! Because during those dedicated hours, I can focus on the things that are important for the growth of my business.
I could develop a new group coaching program, write a chapter of my upcoming book, craft emails for my autoresponder, or reach out to potential JV partners. When I started doing the things I often advised my clients to do, I stopped pushing these tasks aside for “later” elevated myself to VIP coaching client status, and started putting myself first.
And you know what? My business began to thank me for it.